CFM – Intelligence at the heart of everything – MemberDrive, CustomerCall & MYZONE

If health clubs want to increase their monthly cash-flow, build community awareness, target the hard to reach de-conditioned and corporate populations, boost their secondary spend or establish themselves in the marketplace, then CFM can make it happen through Memberdrive.

Since its establishment in 1990, CFM has helped thousands of clubs around the world to boost their memberships through our completely ‘risk and outlay free’ sales and marketing membership drive.

In just 4 – 6 weeks, an explosive tailored campaign, incorporating over 30 marketing mediums – driven by direct mail, centralized tele-marketing, and on-site consultants – is designed to enroll between 200 and 700 new members into your club.

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MYZONE is a heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. Focusing on rewarding effort rather than fitness MYZONE can help anybody regardless of age, size or ability to lead an active and fulfilling life.

It is a new and exciting way for people to achieve health and fitness goals. By simply wearing a comfortable heart rate belt, they are able to monitor all concerted activity in real time and view their progress online.

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On scale of 0 – 10, how likely would your customers be to recommend a friend or colleague to your club ? The key to a successful business – to staying alive, to growing in an increasingly competitive world - is customer experience.

That is what your customers think of you, how you listen, how your respond, how you build trust and loyalty. The good news is, that it is simple to build knowledge of your customer’s experiences into the DNA of your business.

CustomerCall uses clear analysis to inspire action. Using the principles of Net Promoter Score (NPS) – “On a scale of 0 – 10 how likely would you be to recommend a friend or family member to ACME Corporation” - we can help you develop and maximize conversations with your customers.

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CFM is an international sales and marketing company, with offices in Chicago, Nottingham and Melbourne.

With over 20 years of global experience, it currently runs 3 business units, CustomerCall – which helps your business turn the intangible concept of customer experience, into a metric that is tangible and drives action – MemberDrive – which generates new members for health clubs – and MYZONE - a heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity.

Our experience, philosophy and desire is all about driving businesses that offer customer intelligence based solutions. Intelligence to the heart of every business.

Americas
+1 (312) 870 4800
americas@cfm.net

Europe, Middle East & Africa
+44 (0) 115 777 3333
emea@cfm.net

Asia Pacific
+61 (0) 3 8643 7474
asiapacific@cfm.net